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Money shouldn't rule your life.

Dana helps you understand, control, and grow your money — one small quest at a time. Built for everyone tired of wondering where it all went.

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You're not bad with money.
The tools are broken.

Up at 3am

Wondering if rent will clear. Running the math in your head. Again.

Every app is homework

You've downloaded 5 money apps. Uninstalled all 5 within a month.

Next month, I promise

You've said it for three years. Money keeps disappearing anyway.

We built Dana because we were broke too.

One of us couldn't sleep at night wondering if rent would clear. The other kept promising “I'll budget next month” — for three years straight.

We tried every money app out there. They all felt like homework. Open a spreadsheet, categorize a receipt, feel guilty, close the app. None of them made us feel in control.

So we built Dana: a money app that feels like a game. Because fighting with your finances shouldn't feel like a second job.

What life looks like with Dana.